Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week:
Opinion: Did Trump create the perfect PR campaign?
Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent years. Fraser, who is now MD of PR and SEO agency Ready10, said that when it came to communications, Trump’s campaign was “poetry in motion”. What do you think?
Case Study: Missing Type 2016
In 2016, the multiple award-winning Missing Type campaign returned on an even grander scale, with As, Bs and Os disappearing from locations, brand names and media titles around the world.
Opinion: ‘The US Election and when influencers don’t influence’
Nina Sawetz, head of editorial at Bottle, on why celebrity endorsements didn’t create a landslide win for presidential candidate Hillary Clinton and the new era of ‘audience voice’ that looks past a recognised elite.
Insight: Is PR struggling to effectively communicate tech trends in retail?
Bringing together consumers’ offline and online experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how well are communicators keeping consumers abreast of change and challenges in retail?
60 Seconds with Centre for Ageing Better’s Louise Ansari
Louise Ansari, director of communications at charitable foundation Centre for Ageing Better, talks about the opportunities for charity sector communications and building trust in a relatively new organisation.