Wild Card has been briefed to handle the UK PR for English winemaker Chapel Down, following a competitive pitch.
The agency’s drinks division has been briefed to build brand awareness of Chapel Down in consumer, trade and social media. The campaign will include support for its range of sparkling and still wines.
Mark Harvey, MD of Chapel Down, said: “We are delighted to be working with Wild Card. We were impressed with their expertise and, importantly, the passion they share for the opportunities ahead. 2016 will be an exciting year for Chapel Down.”
Wild Card MD Tessa Willmott added: “This is a hugely exciting win for us and we’re thrilled to add such an exciting name to our growing drinks portfolio. Chapel Down offers a premium range in an exciting category and we’re looking forward to activating a fully integrated communication programme to build further awareness and drive the brand forward.”