Innovate Finance partners with comms firm freuds to offer media strategy to the FinTech organisation’s members

Innovate Finance, an independent membership association that represents the UK’s FinTech community, has forged a strategic partnership with PR firm freuds to provide media strategy to the organisation’s members.

Founded in 2014, Innovate Finance has some 170 members including banks, tech companies, start-ups and so-called unicorns – start-ups worth over £700 million ($1bn). It aims to connect members to policymakers, regulators, investors, customers, educators, talent and key commercial partners.

In return for offering strategic council and connectivity to Innovate Finance, freuds will gain access to stakeholders and members, as well as get access to events including the Global Summit at the Guildhall on 11 April.

Lawrence Wintermeyer, CEO of Innovate Finance, said: “We are proud to partner with freuds to help shape the future narrative of the global FinTech sector. freuds’ experience and enthusiasm for financial inclusion initiatives, coupled with its extensive experience in supporting new innovations, was key to selecting it as a partner.

“We are confident that together we can continue to promote the growth of this important market and to help create a better future for financial services.”

Andrew McGuinness, CEO of freuds, added: “freuds accesses a unique network to build powerful partnerships so we are very excited to work with Innovate Finance and its members – companies that are revolutionising technology-led financial services. FinTech is one of the fastest growing industries and presents huge socio-economic potential. Together we will champion the UK as the FinTech hub, a space that promotes innovation, creativity and disruption.”