CNBC International looks to run stories that move markets and affect people’s everyday lives. This was one of the messages from its editorial team, as Gorkana met up with CNBC International’s news editor, Katrina Bishop, social media editor, Cristy Garratt and managing editor of digital, Phillip Tutt yesterday (27 January).
In front of a large industry audience, the team talked about how daily, CNBC International operates four hours of programming out of London, with three of those dedicated to the flagship Squawk Box Europe show. In addition, CNBC.com offers users 24/7 business and financial news online.
The site also features a new live blog, which provides users live updates throughout the European Trading day and is expanding its reach, according to Tutt. Insight into its audiences, the best time to pitch clients for broadcast and digital platforms and how to work with trending news was shared as well as essential dos and don’ts for PRs.
Some of the key points, images and video footage of the event can be found here.