Sports PR and sponsorship agency Macesport has been handed a European PR brief by Silicon Valley-based sports tech company Kitman Labs, which includes partnerships with UK Premier League football clubs Everton and Norwich City.
Founded in 2012 in Dublin by Stephen Smith, a former head of Athletic training at Leinster Rugby, Kitman Labs, which specialises in injury prevention, opened its first US office in 2014. The tech company works with organisations including the Irish Rugby Union, Bath Rugby, NFL’s Miami Dolphins and NBA’s Detroit Pistons.
Smith said: “Macesport has a fantastic reputation in the sports industry and we are looking forward to our new partnership. Despite being a relatively new company, we have made significant progress in Europe and the US and working with Macesport has helped us share Kitman Labs news.”
Paul Mace, Macesport MD, added: “We are delighted to welcome Kitman Labs into our family of
opean market and we are very pleased to have been chosen to help it achieve its objectives.
“Injury prevention technology is one of the hottest topics in 2016. The cost of injuries in sport is becoming more and more prevalent and with Kitman Labs at the heart of injury prevention they have come to market when the media interest is at its highest.”