Swedish brand Craft Functional Sportswear has brought in London-based PR and marketing agency Sponge Marketing as its retained UK agency.
Sponge has been briefed to develop a marketing campaign for Craft that will promote its functional sportswear, raising awareness of the brand in the UK.
James Akerman, UK brand manager at Craft, said: “We’re very excited to be working with Jane and her team at Sponge. We wanted to further our reach in terms of hitting the running, cycling, training wear and outdoor markets and we believe that Sponge’s expertise and contacts will help educate the end user about Craft’s technical sportswear.”
Described as producing “the best base layer in the world”, Craft is a Swedish brand specialising in clothing for both fitness and endurance sports.