The National Museum of the Royal Navy has appointed Flagship Consulting to provide a consumer PR campaign for Portsmouth Historic Dockyard, home to the HMS Victory and Mary Rose.
Flagship, which won the account for a year-long programme following a pitch, will raise the profile of Portsmouth Historic Dockyard as a whole. However, it will promote all 11 attractions within the site, including HMS Victory, Lord Nelson’s flagship at the Battle of Trafalgar in 1805, and Henry VIII’s warship, Mary Rose.
The agency will support Portsmouth Historic Dockyard’s internal PR team to communicate the benefits of its all-attraction ticket to a wider audience, encouraging first time and repeat visits. Aims include growing footfall to reach Portsmouth Historic Dockyard’s target of becoming a one million visitor per annum attraction.
Jacquie Shaw, PR manager at the National Museum of the Royal Navy, said: “We are delighted to have appointed Flagship Consulting as our consumer PR agency of choice for our 2016 programme.
“The team demonstrated clear understanding of the brief, introducing new thinking to deliver a campaign that will take Portsmouth Historic Dockyard in an exciting direction. This, together with their impressive track record in the heritage and domestic tourism space, and the fact that we instantly clicked with the creativity of the account made our decision to work with Flagship an easy one.”
Sophy Norris, regional director at Flagship Consulting, said: “Working with Portsmouth Historic Dockyard is a fantastic win for us. We have been growing our heritage portfolio over the past 18-months, working with some of the most exciting attractions and locations in the UK, and Portsmouth Historic Dockyard, with its incredible history and huge range of attractions, is another feather in our cap.”