Interpublic Group agency Golin has acquired creative agency The Brooklyn Brothers.
Founded in 2001 in New York and 2008 in the UK, The Brooklyn Brothers expanded to Los Angeles in 2012 to create its Hollywood writing room, an alliance with seven of Hollywood scriptwriters. It opened an office in Brazil in 2013.
Clients have included Castrol Edge, NBC and Pepsi.
Founding partners Guy Barnett, George Bryant, Paul Parton and Jackie Stevenson will continue to manage The Brooklyn Brothers operations. David Watson, original London founding partner, will continue to work with the team in 2016, after which he plans to leave the business.
Stevenson said: “Our clients are looking for ideas that unite the marketing and PR disciplines and experts who can operate seamlessly across both worlds.
“We’ve always strived to build our agency at the intersection of marketing and PR and the Golin team shares our passion and commitment. The consumer doesn’t recognise the difference between disciplines – nor should we. We are delighted to be joining the Golin family. ”
Matt Neale, president international at Golin, said: “If you were starting a global creative agency today, it would look like The Brooklyn Brothers. They operate at the apex of paid and earned media with an exceptional bench of senior talent that delivers compelling content across multiple platforms. They will be a tremendous asset for our clients.”
Fred Cook, CEO of Golin, said: “Our new partnership with Brooklyn Brothers is an important step in our long-term strategy to provide a complete suite of creative services to our clients. They will dramatically boost our capabilities in paid media, which is becoming an increasingly important part of our business.”