Digital storage provider Gridstore has hired Spreckley as its retained PR agency in the UK and Europe.
Spreckley will build Gridstore’s media profile in the UK among IT and other relevant trade media. It will also develop an analyst relations programme in the HyperConverged infrastructure (software-defined storage) and virtualisation (a category of data storage) market.
The PR programme should expand in 2016 and there are plans to move into mainland Europe, particularly the Nordic and DACH regions.
Victoria Grey (pictured), CMO of Gridstore, said: “The UK holds the biggest potential for us in terms of growth and gaining market share. We are already seeing a major uplift in sales in the UK and the time was now right to engage Spreckley on a retained basis to leverage our HyperConverged Infrastructure message.
“The brief we handed to Spreckley was not just about educating the market on Gridstore and our technology stack, but the business benefits that are afforded to those enterprises that migrate to the solution.”
Richard Merrin, Spreckley MD, added: “We had the privilege of launching Gridstore in the UK two years ago to great success. It is with open arms we welcome them back as a retained client undergoing rapid growth in the region, adding to our long, historic roster of successful US storage companies launching in the UK.”