Network solutions provider Brocade has appointed Kaizo as its EMEA PR agency as part of a global overhaul of its comms strategy.
Kaizo will lead Brocade’s EMEA comms strategy, working closely with newly-appointed Ogilvy PR in the US and Havas Worldwide Siren in the APAC region (Asia-Pacific).
The agency’s remit includes an EMEA content and co-ordination role, in addition to providing retained in-country PR teams across Europe, Middle East and Africa. Director Steph MacLeod leads the brief, reporting into Brocade’s EMEA corporate comms manager Abigail Watts.
Kaizo’s campaign will target business decision makers and will focus on positioning Brocade at the centre of the tech industry’s ‘New IP’ effort, which is encouraging businesses to be open and innovation-driven and so improve business services and customer experiences.
Watts said: “We were looking for a partner who really understood the business implications of the New IP and what it delivers beyond the usual ‘speeds and feeds’ approach. Kaizo came to the table with a clear understanding of this, as well as a series of creative campaigns that position the New IP as the business game-changer we know it to be.”
MacLeod added: “The impact of the New IP and way it will help businesses to truly embrace digital transformation is significant – it is the right platform at exactly the right time for fast growth and agility.”