Golin has been chosen by NEFF to handle its global brand PR, as the kitchen appliances company looks to develop its presence in more than 14 markets around the world.
Founded in 1877 in Germany, NEFF develops and produces home appliances, including ovens, hobs, extractor hoods, refrigerators and freezers, dishwashers and automatic coffee makers.
The brand’s wants to develop a PR strategy this year to help raise brand awareness in more than 14 markets across the globe.
Golin won the brief following a competitive pitch.
Maria Beltran, head of brand campaigns and PR for NEFF, said: “We were impressed by the team and the rigorous insights and clear strategy that were presented. We’re excited to start working with Golin to raise NEFF’s profile, especially in new markets where we see a lot of growth potential.”
Charlie Coney, head of creative EMEA at Golin, added: “It’s not often you get to pitch for a world-class brand you’re so personally vested in – for an agency of passionate foodies, NEFF is a hugely rewarding win. Neff is the choice of cooking enthusiasts, and we hope our programme of Golin-led creative PR campaigns will help markets around the world spread that enthusiasm even further.”