British protein bar manufacturer Pulsin’ has appointed consumer PR agency SAIBR to launch its new range of oat bars, as the brand enters the children’s snack market.
Targeting parents looking for healthy snack alternatives and ideas for lunchboxes, the agency has been briefed to help raising awareness and brand advocacy of Kids Fruity Oat Bars among parents.
Steff Parker, marketing manager at Pulsin’, said: “SAIBR’s credentials in parenting PR and history working with global family food brands means it is in a prime position to help us communicate to parents and promote healthier food choices for their kids.”
Bridget Jacottet, co-founder of SAIBR, added: “Working with Pulsin’ is a fantastic opportunity for SAIBR. Our expertise is in reaching mums. That, combined with a background in health and nutrition, makes us an ideal partner to launch Pulsin’s Kids Fruity Oat Bars.”