Samsung Electronics UK has handed a PR brief to M&C Saatchi Sport & Entertainment to work across key sporting campaigns, including a revival of the Samsung School of Rugby campaign featuring Jack Whitehall.
The agency, which won the account following a competitive pitch, will provide strategic consultation and activation support, covering Samsung’s global Olympic and Paralympic partnerships in the UK, as well as the brand’s official partnership of the England Rugby team, Team GB, and its ambassadors.
Activity will start with M&C Saatchi S&E delivering a Samsung Gear VR consumer experience across the RBS 6 Nations at Twickenham Stadium.
Supporters will be able to challenge Jack Whitehall and the Samsung School of Rugby team in an “immersive Samsung Gear VR experience”.
Located in the West Fan Village, fans can compete for the chance to win a private dinner with each of Samsung’s England Rugby ambassadors: Jonathan Joseph, George Ford and Joe Launchbury.
Russell Taylor, CMO at Samsung, said: “Connecting with consumers via their passions is one of Samsung’s key objectives for 2016. Our rich heritage in sport and entertainment offers a fantastic way to do this and we feel that M&C Saatchi Sport & Entertainment is perfectly placed to help us achieve this goal in a truly compelling, integrated way.”
Steve Martin, Global CEO of M&C Saatchi S&E, added: “Samsung is a fantastic brand with a clear and progressive marketing and sponsorship strategy for 2016. We are thrilled by the opportunity for us to apply our unique expertise across both sport and entertainment to help them achieve this and take them on to the next level. We are already completely immersed in the Samsung business and extremely excited to begin our work with the team.”