Marriott International has appointed Bacchus as the UK consumer and trade PR agency for five of its luxury lifestyle brands, following a competitive pitch process.
Activity will focus on JW Marriott Hotels & Resorts, Autograph Collection Hotels, Renaissance Hotels, AC Hotels and Moxy Hotels.
In addition to traditional media relations, Bacchus will develop brand campaigns and support all new hotel openings in Europe.
The agency’s content and digital arm, Bacchus Social, will also assist with digital and social media campaigns.
Anouschka Menzies, Bacchus’ founding director, will lead the account, supported by head of travel Holly Adcock and account manager Alexandra Stone.
Belinda Pote, chief sales and marketing officer at Marriott International, said: “Marriott International is expanding rapidly in Europe and our luxury lifestyle brands are a key area of development. We welcome Bacchus’ expertise in this market and look forward to a successful working relationship.”
Menzies added: “Marriott International is one of the most significant travel companies in the world and we are delighted to be adding this diverse brand portfolio to our expanding Travel Division at Bacchus which includes some of the world’s most captivating hotels.”