The National Association of College and University Entrepreneurs (NACUE), a network that helps students to launch businesses once they’ve left university, has brought in London PR to raise its media profile.
This is the first time that NACUE, which works with some 32,000 students every year across 260 UK colleges and universities to promote exposure to “enterprise and entrepreneurship”, has appointed an external PR agency. Previously, the network ran its comms work in-house.
London PR will raise the profile of NACUE with national media. The agency was chosen following a successful media campaign for London School of Marketing which gained coverage on BBC Breakfast and Channel 4 News.
Johnny Luk, CEO of NACUE, said: “This is a really exciting time for NACUE and we look forward to working with London PR to raise awareness of our organisation. We are in the process of increasing our network to more universities and we are keen to promote our ideal of encouraging young people and students to start their own businesses.
“Having our message out in the public domain is something that really excites us as we are looking forward to seeing the media coverage come through.”
Steve McComish, London PR MD, added: “We are very lucky to have some incredibly gifted students here in Britain yet many of them rule out the idea of starting their own businesses. We are thrilled to be working with NACUE to help spread the message that entrepreneurship is a viable career path for graduates.
“NACUE is a fantastic organisation that has already achieved so much. We are delighted to be part of the next chapter.”