White Paper: Business issues fuel PR
Business news is no longer confined to the City pages or niche publications. In recent years, it has become a ‘mainstream’ concern and is increasingly popular. A new Gorkana White Paper explores how this trend affects communicators and PRs and what it means for corporate and financial specialists, in particular, as their work feeds into the mainstream and a more integrated news cycle.
Speaking to senior PR practitioners from the likes of Ketchum, Buchanan, MHP, CNC, Instinctif and Citigate, as well as prominent journalists, this study looks into the comms opportunities offered by this evolving media environment and explains three key trends that PRs and comms professionals can take advantage of as a consequence.