Young’s Seafood has handed a retained PR brief to Kazoo Communications, which competed against three rival agencies in a two-stage process.
The seafood brand, which is part of the Findus group, produces a range of frozen, fresh, and chilled seafood. Work kicks off this month and will focus on promoting the brand as a leading frozen and chilled seafood manufacturer.
This will include press office activity, media relations and product placement. Kazoo will also support TV advertising, digital and social media initiatives.
Yvonne Adam, marketing director at Young’s Seafood, said: “The Kazoo pitch was full of enthusiasm and great ideas – we could tell from the get-go that the team is passionate about the brands they work with, and thrive on achieving results. We’re looking forward to developing our media strategy with them, and have already seen some fantastic results from the agency.”
Jessica Owen, Kazoo managing partner, said: “We are thrilled to be working with Young’s to grow its presence within the consumer sphere. Young’s is a brand with fabulous heritage and one that we are proud to have on our roster at Kazoo. We’re looking forward to getting some fantastic results and working with its extended team.”