New challenger bank Tandem hands six-figure brief to Eulogy

New challenger bank Tandem has appointed Eulogy as its retained PR agency ahead of its launch later this year.

Tandem claims to be on a mission to create a “good bank” that only does well when its customers do well. It launches later this year with a range of current accounts, credit cards and loans helping customers manage their finances “in a way which suits them”.

Eulogy, which won the six-figure account following a competitive pitch, has been briefed to develop and deliver media relations, social media and content activity which will tell the Tandem narrative, enhance brand exposure and create social buzz for the challenger bank.

Rowan Adams, head of comms at Tandem, said: “Everything we do at Tandem has to start with the customer experience, and Eulogy thoroughly recognised this in its pitch. Packed full of thoughtful ideas that reflect our beliefs and ethos, I am delighted to have the team on board to help tell our story as Tandem starts its first chapter.”

Elisabeth Field, MD of Eulogy, said: “Tandem is about to do something to the retail banking industry that is long overdue.  We absolutely love the challenge and excitement that challenger brands provide, and they don’t get much more exciting than what Tandem has tasked us with.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]