Revolution Sports + Entertainment has been chosen to provide a consumer and lifestyle PR campaign for the Silverstone Classic, the world’s biggest classic motor racing festival.
Managed by Goose Live Events, the annual event, in its 26th year, includes three days of ‘Rocking and Racing’ with more than 1,000 classic cars taking part in a competitive race. There are more than 10,000 classic cars on display, as well as live music.
This year’s event will take place from 29 to 31 July.
Revolution Sports + Entertainment, has been briefed to raise the profile of Silverstone Classic, complementing activity of incumbent PR agency MPA Creative. A specialist in motorsport PR, MPA will continue to handle all motorsport media activity.
Nick Wigley, CEO of Goose Live Events, said: “We are committed to developing Silverstone Classic each year and with Revolution on board to help drive our consumer and lifestyle communications, the 2016 event promises to be bigger and better than ever before.”
Merrick Haydon, MD of Revolution Sports + Entertainment, added: “With an impressive line-up of classic cars and live music acts, the Silverstone Classic already resonates with car-enthusiasts.
“Additional entertainment including aerial displays, a shopping village, live demonstrations, and flat out family fun, is fast making the event a favourite British summertime fixture for families across the country.”