The London Motor Show has appointed agencies Stature PR and 4mediarelations, both part of 4media Group, to handle the PR around its May event, following a competitive pitch.
Held at Battersea Evolution from 5 to 8 May, the event will be the first London Motor Show since 2008, and will showcase a range of new cars, guest talks from celebrities, and family-friendly areas with games and entertainment for children.
Twenty-three car brands and 130 models will feature, with prices ranging from £8,000 to in excess of £60,000. The show will focus on a number of major motoring issues, including hybrid and electric cars.
Stature PR will raise awareness of the event across consumer and lifestyle press, with a brief to encourage engagement amongst exhibitors and invite press and VIPs to attend.
4mediarelations will manage all broadcast activity. A radio day will be scheduled in advance of the show.
Stature PR’s MD, Duncan Purves, will direct the team and associate director, Laurence Bray, with day-to-day activity managed by senior account executive Tash Winslade and PR assistant Ellis Ballard. Darren Ryan, associate director at 4mediarelations, will manage all broadcast activity.
The team will report to Chris Wakley, The London MotorShow’s PR director.
Stephen Maitland Oxley, events director at The London Motor Show, said: “We’re really pleased to be working alongside Stature PR and 4mediarelations to orchestrate the new London Motor Show. It’s a hugely exciting time in the automotive calendar and we believe The 4media Group is best placed to deliver our objectives across print and broadcast media.”
Duncan Purves, MD at Stature PR, said: “We’re delighted to have won the London Motor Show. It’s an iconic event that hasn’t taken place in the capital since 2008 and we’re thrilled to have the opportunity to bring it back. It’s a renowned event in the automotive world that excites both media and consumers alike.”
Darren Ryan, associate director at 4mediarelations, said: “The show is most certainly coming to town and between us we’re looking forward to delivering memorable and exciting coverage across all channels from now until the doors open to the public.”
HRH Prince Michael of Kent, The London Motor Show’s patron, will open the event.