Nuix, a cybersecurity and risk management company, has brought in Octopus Group to increase brand awareness in the “highly competitive” UK IT market.
Octopus was hired for “its proven track record in the security and enterprise software space” and will develop content-led thought leadership campaigns with the aim of boosting awareness of the Nuix brand among key UK IT decision makers.
Daniela Kirchhubel, EMEA marketing manager at Nuix, said: “2016 will be a significant year for Nuix, driven by ambitious growth plans and exciting product releases. Octopus Group demonstrated a clear understanding of our business, our target audience and how we can drive greater brand awareness.”
Laura Slade, Octopus group director, added: “In a world of exponential data growth, Nuix makes sense of the information that flows through an enterprise’s channels.
“Nuix takes data problems and makes possibilities, and it’s our job to help C-Suite audiences understand that. We’re excited to be working with the Nuix team to deliver exciting, engaging and thought-provoking campaigns that drive results and support Nuix’s wider growth strategy.”