The Champagne Tour Co. has appointed travel and lifestyle agency Turtle to launch the brand to UK media.
The Champagne Tour Co. wants to attract more British clients to the Champagne region of France, where it offers bespoke planned private visits to artisan grower-producers, as well as access to cellars not open to the general public.
Larry Davis, the brand’s owner, has been offering tailored trips in the Champagne region and Paris, for more than 12 years. He personally plans all private tours, as well as trips to celebrate special occasions, including birthdays, anniversaries, proposals and honeymoons.
The Champagne Tour Co. has been promoted in the US for many years and has now called in Turtle to raise its profile among UK national and consumer media.
Davis said: “After a decade of developing a fantastic network of welcoming Champagne producers, I feel we are ready to share our knowledge and expertise to a larger market and am delighted to appoint Turtle as our PR agency.”
Leila Stocker, director of Turtle PR, said: “We are hugely excited to be working with The Champagne Tour Company – a firm that prides itself on its unrivalled knowledge of the Champagne region and finest producers. We look forward to showcasing its tours to the UK press in 2016.”