Cow PR has been chosen by the Learning and Work Institute to launch the 2016 Festival of Learning, which aims to get more adults to take part in learning.
Festival of Learning is a not-for-profit campaign, supported by the European Social Fund (ESF) and the Department for Business, Innovation and Skills (BIS). The campaign encourages and celebrates lifelong learning and the impact it can have on personal and professional development.
Cow, which won the account following a competitive pitch, will work with the Learning and Work Institute throughout the year on nominations for the Festival of Learning Awards, which are open to adult learners, employers, projects and tutors.
Nominations will be open for the awards until late May and shortlisted entrants will be announced at the start of August.
Joyce Black, assistant director for research and development at Learning and Work Institute, said: “From the outset we were impressed with Cow’s enthusiasm, creativity and inherent understanding of what we are trying to achieve, and have been delighted with the results achieved so far.
“Learning isn’t just something that happens in a classroom, and it shouldn’t stop when you leave school. It has never been more important for life, work and health and here at Learning and Work we feel as though working with Cow we have a shared belief in the power of adult learning.”
Sian Morgan, founder of Cow PR, said: “For us to be working on an account like the Learning and Work Institute is a great privilege. Here at Cow we believe they do a fantastic job with getting people involved in learning and it chimes with our ethos too.
“We’ve always invested in helping staff bring more to the table than a checklist of skills, with benefits such as our ‘make yourself more interesting’ fund, which all Cows can spend on trying something new and finding inspiration outside of work.”