Global digital marketing company Criteo has appointed Nelson Bostock Unlimited as its UK PR agency, following a competitive pitch.
Criteo currently works with more than 10,000 advertisers across 80 countries on “dynamically generated ads”, which are personalised with products and services that consumers are searching for.
Nelson Bostock Unlimited has been briefed to enhance Criteo’s profile as a go-to thought leader for the digital marketing and advertising industries.
Sarah-Anne Bray, PR Manager, UK and Northern Europe, at Criteo, said: “Criteo is a rapidly-growing company with market-leading technology, and we’re proud of the success we’ve achieved in an industry characterised by rapid change and consolidation.
“In this environment it’s crucial that our PR partners have a deep understanding of our business and the competitive landscape, to help us cut through the noise and highlight the central role Criteo plays in the performance marketing space.
“The Nelson Bostock Unlimited team impressed us with their wealth of experience in the advertising and marketing technology industry, as well as their creative ideas for helping us to engage with our UK audience.”
Nick Clark, MD of Nelson Bostock Unlimited, added: “We’re incredibly excited to work with Criteo, a true market leader and global innovator. We’re looking forward to helping the company hone its story for the UK market, and solidify its position as an industry thought leader. This win is a real boost to our already strong portfolio of marketing, advertising and high-growth technology companies, demonstrating the depth of industry expertise our team has built over the years.”