Red deputy editor Saska Graville has joined Ketchum London as director of consumer lifestyle.
Graville was previously deputy editor at Red, where she worked on the title across print, live events and digital platforms.
She also helped Red build alliances with several influential women and brands; conceiving and leading Smart Women Week and running the Red Women of the Year Awards. She also hosted Red Network events and worked with brands including Sky, Clinique and Pandora.
Graville is also a successful author, having written London Style Guide, which has been translated into five languages.
In her new role at Ketchum, Graville will work across the agency’s fashion, beauty, luxury, travel, and health and well-being sectors.
Denise Kaufmann, CEO of Ketchum London, said: “Saska has a huge amount of this experience in brokering successful commercial partnerships and creating beautiful lifestyle content. Her work at Red transformed a conventional print product into a lifestyle brand. We’re really excited about the fresh thinking and experience she can offer our clients.”
Graville added: “Ketchum London is an agency that offers scale, commercial excellence and creative thinking. To get all three is rare, which is what I find exciting. And it’s headed by a leadership team of women who have a clear – and ambitious – vision of where brands are headed, and where the opportunities lie.
“I wanted to be in their gang! I’m looking forward helping Ketchum’s clients identify new opportunities with major media partners, and building the agency’s content creation business.”