Glasgow Science Centre has appointed The BIG Partnership to help promote the scientific institution and the benefits of science to a range of audiences over the coming year.
Glasgow-based BIG won the retained PR brief following a series of successful project work for the Glasgow Science Centre last year, including the re-launch of the Planetarium and the opening of the energy focused Powering the Future exhibition.
The team will now position Glasgow Science Centre as an education institution that promotes the importance of science in everyday life to young people, parents, educators business, and public sector organisations.
Kelly Paterson, BIG’s account director, will lead the account.
Dr. Stephen Breslin, chief executive of Glasgow Science Centre, said: “BIG was able to work closely with our marketing team in communicating our messages to a range of different audiences last year.
“They managed a range of situations from issues and stakeholder management to media relations and digital marketing. They’ve been able to find new and creative ways to help illustrate what the Centre is doing and we look forward to working with them going forward.”
Neil Gibson, founding director of BIG, said: “We’re incredibly pleased to be appointed as Glasgow Science Centre’s retained PR advisers, after having worked closely with its marketing team on a number of projects last year.
“It is an exciting time for science right now and Glasgow Science Centre has an important role to play in engaging the public on science topics through its work with policy makers, schools, the media, and public and private sector organisations.”