Yellow Jersey PR has been retained by Videojug, the digital publisher of consumer and corporate videos.
The independent business comms agency will develop and implement B2B and B2C media relations campaigns to raise Videojug’s profile.
Videojug provides branding video services and enables businesses to target tens of millions of viewers through branded content and its own proprietary channels. These include Scoff.TV, Posestyle.com, and Decobliss.com.
Felicity Winkles, director at Yellow Jersey, said: “All of our work revolves around messaging and media relations, helping position clients in a crowded market place to ensure that the right message is heard by key audiences. Our corporate division is excited to be working with Videojug, an energetic and highly innovative player in the media-tech space, on this new PR brief.”
Winkles will run the account, with support from consultant Josh Cole.
Based in London, Yellow Jersey specialises in developing communications campaigns combining media relations and complementary disciplines. Recent account wins this year include TechFinancials, Tender Space, and Gaming Realms.