Flood Re, a national reinsurance scheme which enables those in high flood-risk areas to access more affordable flood insurance, has brought in Hanover Communications to handle its PR and public affairs.
Hanover has been briefed to work closely with Flood Re’s chairman, chief executive and senior business representatives to ensure a high degree of public and policymaker awareness of the scheme.
The agency has been working with Flood Re in the lead up to the scheme’s launch, which took place on April 4.
Brendan McCafferty, chief executive at Flood Re, said: “We’re delighted to have in Hanover, a team that understands what we are trying to deliver across communications, consumer and policymaker audiences.
“The team demonstrates great chemistry both externally and internally and has a shared passion for what we are trying to achieve – these were the key differentiators that persuaded us to go with Hanover.”
Enda Joyce, associate director at Hanover Communications, said: “We are very excited to be working with Flood Re at a time when flooding remains a top priority issue on a local, devolved and national level.
“Crucially the team at Flood Re understands the benefit of delivering this strategy through an integrated team to ensure the business meets its objectives.”