British luxury glove brand Gizelle Renee has selected Publicasity to represent its AW16 collection within the UK market.
Publicasity will work with Gizelle Renee to promote its hand-crafted products through media engagement and press events.
The agency aims to drive brand awareness and sales by promoting the quality of product, the hand-crafted message and an education piece on the steps taken to create a pair of custom-made Gizelle Renee gloves.
Julie Malamute, associate director at Publicasity, will lead the account and report to Gizelle Williams, director of Gizelle Renee.
Williams said: “This is an exciting time for Gizelle Renee and I was keen to work with an agency that completely understood my brand ethos and business objectives. I was impressed by Publicasity’s creativity and understanding of the fashion industry. I look forward to working with them to showcase Gizelle Renee to influencers and consumers.
Malamute added: “We are delighted to work with such amazingly talented designer such as Gizelle. Her glove range is stunningly constructed and we are excited to share her passion and story with the UK media.”