TV vocal coach and chair of the UK’s judging panel for The 2016 Eurovision Song Contest, CeCe Sammy, has taken on Tin Man to help raise her profile as “one of the world’s top singing and musical educationalists”.
A former backing singer for Diana Ross, CeCe has previously worked to develop artists such as the Spice Girls, Charlotte Church, Russell Watson, S Club 7, Beverly Knight, Michael Ball, Will Young and Leona Lewis.
She is also known for her TV appearances and behind-the-scenes contributions as vocal coach, judge and talent scout on various music and entertainment shows such as Pop Idol, America’s Got Talent, American Idol, X Factor and The Voice UK.
Tin Man has been briefed to develop CeCe Sammy’s profile as a leading music expert within the industry, with a focus on key TV and high profile projects she is working on over the next few months.
Starting with her position as chair for the UK judging panel, her role will involve heading up the five person jury, which includes singer/songwriter Bea Munro, DJ and record label owner Seamus Haji, singer/producer Sean McGhee and music producer Kiran Thakrar.
Mandy Sharp, Tin Man founder, said: “CeCe is one of the most established vocal coaches out there and is hugely respected in the music industry. She is totally committed and passionate about the power of music in improving all areas of our lives – from education to self-confidence to enhancing our general well-being and health. For us this is the deeper story that CeCe will share through the media.”