Golley Slater PR will handle communications for LDF, the largest “non-bank” SME finance provider in the UK.
LDF is a 30-year-old business that, it says, hasn’t focussed on its PR strategy before now. Following its appointment, Golley Slater’s Leeds office will help the business to convey the benefits of non-bank lending routes by creating “compelling content and news for the SME market” and raising the profile of LDF’s senior management team.
Eileen Stretton, managing director at Golley Slater North, said: “It’s great to get a brief with a really creative challenge: to take a seemingly sensible and dry ‘financial’ message to the media in a fun and creative, broadly relevant way.”
Golley Slater’s activity will commence with the launch of LDF’s asset finance application, lendinghive, securing news coverage around the product launch.
The agency will work alongside the internal marketing team at LDF, reporting to head of marketing, Natalie Powell.
Powell added: “With the launch of lendinghive, and celebrating our 30th anniversary in business, 2016 is a pivotal year for our expanding business and we felt we needed to switch to a more ambitious approach to PR. Our brief reflected that the real nature of the SME market in the UK is such that to only speak to business and trade would be naïve of us – we need to be more holistically relevant to a wide range of small business owners. We chose the Golley Slater team because it showed genuine creativity in how we could get our message to a wider media audience in a compelling way.”
Golley Slater PR North is a division of Golley Slater, a full service marketing agency.