Hotwire’s deputy MD, Matt Cross, has been promoted to MD of the UK business, four years after joining the agency as a director.
Cross, who was made deputy UK MD in 2013, has been responsible for winning and handling some of the agency’s biggest international clients. Recent client wins at Hotwire UK have included Travelex, Nuance and Roku.
He has also led several company initiatives, including the development of a new strategic comms methodology that has been adopted as the central comms framework by all Hotwire offices across the globe.
Cross will report to Alex MacLaverty in her role as group MD, EMEA, at Hotwire.
MacLaverty said: “The UK business has had an incredible year, smashing its targets, winning some amazing new clients and delivering award-winning work. Matt Cross has been a key part of this success – his hard work, innovation and calm, yet ruthlessly determined, manner have inspired the team to consistently deliver outstanding results,”
“Matt has become a central pillar of the UK business, seamlessly handling everything thrown at him with equal aptitude so I’m looking forward to seeing the UK business continue to go from strength to strength over the coming years under his excellent guidance.”
Cross added: “I could not be more proud to take the helm of Hotwire UK and to lead an incredible group of people in an agency which is set on doing things differently. We are building a business which pushes the boundaries of what PR stands for and have the award-winning team to deliver it.”