WPP-owned Clarion has restructured its senior team, with MD of 12 years Amanda Meyrick stepping into the role of CEO to lead a newly-formed board of four managing partners, as the agency turns 30 this year and takes on a new brand identity, ‘Clever Works’.
Meyrick plans to drive the business forward with a three-step plan put in place to increase growth. This will include a new look and brand identity, a strong focus on staff wellbeing and a significant investment in creativity for the agency, which includes Aldi, Unilever, Genius, Jägermeister and Nectar as clients.
Clarion’s revamped website and brand identity ‘Clever Works’ aims to reflect the “approachable” direction in which Meyrick is looking to take the company. “Our ongoing ambition is to produce clever and innovative work that really delivers for clients – whatever their objectives. Clever Works sums that up nicely.”
Clarion’s restructured board will be headed by four managing partners – Philippa Wynn-Green, Sue Roberts, Shelley Wyatt and Lucy Swan.
With Clarion’s three-step plan in mind, Swan will also take on the role of creative director, as part of the agency’s investment in creativity.
Staff welfare initiatives will also be implemented following ongoing feedback from the agency’s 50-strong team. This will include the introduction of more flexible working, with an early finish on Fridays and ‘choose your own hours’ Tuesdays. A cultural bursary has also been launched – giving staff access to tickets and time to attend events across London.
Meyrick said: “A nurturing and enjoyable work environment is incredibly important, not least because happy staff generate the best work for clients. Our clients tell us time and time again that our bright and forthcoming people are our best asset, and team consistency is one of our greatest strengths, so an increased investment in people is money very well spent.”
Since Meyrick’s appointment, Clarion has collected the Recommended Agency Register’s ‘PR Agency of the Year award’ which, unlike any other industry award, is selected based on agency performance using ratings and references from clients.