Spider PR has been appointed to handle the social media strategy for Typhoo, with a brief to promote the tea brand’s current advertising campaign, ‘Great moments. Great brew. Always Typhoo’.
Spider PR will work to enhance Typhoo’s key message that “great moments always begin with a great brew”.
A key part of the campaign will be to re-invigorate Typhoo’s current fan base and deepen engagement by creating a series of digital assets. This will start with the launch of an online book club, where fans will share their most ‘novel’ tea moments.
In addition, the agency will create and manage Typhoo’s social advertising campaigns.
Lucy McLean, digital manager of Typhoo, said: “We appointed Spider PR because of its fantastic credentials in our sector as well as its social media nous and creativity. They’ve come up with some amazing ideas that we’re looking forward to exploring.”
Lara Leventhal, MD of Spider PR, said: “We couldn’t be more excited to be working with Typhoo. It’s a national treasure and a brand that is connected to millions of people at key moments in their life. We’re looking forward to infusing the brand with our own blend of creativity.”