Champagne Nicolas Feuillatte, the third largest retail Champagne brand in the UK, has handed a PR brief to Sopexa UK, as it celebrates its 40th anniversary.
The brand is looking to “reconnect with its history and DNA” and Sopexa’s campaign will focus on actively working with consumer and trade media to raise the profile of the brand. It will also manage UK press office activity for Champagne Nicolas Feuillatte.
Olivier Legrand, marketing and comms manager for Champagne Nicolas Feuillatte, said: “Champagne Nicolas Feuillatte has been a big commercial success over the years in the UK. Our key objective for this campaign is to reassert our positioning and the vision of the brand and ensure greater visibility for our wines. We will be launching a new advertising campaign based around the original concept of “showing the other side of life”, which in French we refer to as “enchanter la vie”.
Anne Burchett, MD for Sopexa UK, added: “We are delighted to have been appointed to represent Champagne Nicolas Feuillatte in the UK. With our extensive knowledge and experience working both with French wines and international brands, we’re poised and ready to activate Champagne Nicolas Feuillatte’s new positioning within the UK wine trade and beyond.”