AMEC 2016: Giles Peddy, group managing director at LEWIS

/in /by

On the first day of the AMEC Summit, Giles Peddy, group managing director at LEWIS, wants to focus on outcomes, outtakes and business impact.

The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as on Gorkana News.

Related Posts
How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
Insights
60 Seconds with LEWIS
60 Seconds with LEWIS’s Ruth Jones
Ruth Jones, LEWIS’s newly-appointed UK managing director, explores her new role, PwC’s Tech She Can charter and how to ensure the comms industry provides [...]
Interviews
Abe Smith: Tarot cards, crystal balls and the democratisation of analysis
On stage in Barcelona, surrounded by hundreds of the most attuned PR professionals globally, it hit me – right then, right there. As I said the words “a PR evolution is [...]
Company News
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
PR Tips
AMEC 2016: Mark Stephenson, head of brand, comms & digital at Philips North... AMEC 2016: Jeremy Thompson, AMEC chairman and EMEA MD at Cision