AMEC 2016: Michelle Vangel, VP of insight solutions at Cision
Michelle Vangel, VP of insight solutions at Cision, says that this year’s summit is about more than just measurement. She says: “We’re using metrics to inform strategy, as well as measure results; it’s an ongoing holistic cycle.”
The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.