AMEC 2016: Ben Levine, VP, global research & analytics at Ketchum International
In his session on the second day of the AMEC summit, Ben Levine, VP, global research & analytics at Ketchum International, wants to emphasise that measurement is not an end point, it’s a continuous push towards improvement. He says, “Don’t ever be satisfied with what you’re doing, always push it to the next stage.”
The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.