Rooster has been appointed by MOBKOI, a premium mobile marketing company, to build brand and product awareness in the UK.
Rooster’s brief is to build awareness among UK media, including marketing, advertising and business trade publications.
James Brooke, managing director at Rooster PR, said: “We’re looking forward to giving MOBKOI the platform and the audience to showcase their innovative, ultra-premium campaigns.”
MOBKOI has an exclusive agreement with upday, a personalised news app run by Axel Springer and Samsung Electronics, and a client of Rooster’s since April 2016.
Quentin Le Pape, CEO and co-founder of MOBKOI, added: “Since launching two years ago, we’ve experienced incredible growth, and with so many exciting new projects in the pipeline, including our exclusive partnership with upday, we’re thrilled to have Rooster’s expertise and enthusiasm to help us get the word out.”