David Lawrence has left Weber Shandwick, where he was a senior director, to lead the UK division of international integrated marketing agency PPR Worldwide.
The newly created role will report to Pamela Fieldhouse, EMEA CEO of the WPP-owned agency, who said: “David has an outstanding track record in building long-term client relationships, combined with a commitment to creating integrated campaigns that make a difference.”
Lawrence has led campaigns for the likes of Electronic Arts, Microsoft and Sonos and has 20 years of experience working with major consumer and business brands.
PPR Worldwide’s recent work includes the European launch of Bridgestone’s Driveguard tyres.
Lawrence added: “The team is incredibly smart and I’m looking forward to working with them to deliver innovative communications for some of the best brands in the world.”