High performance cycle-wear brand stolen goat has brought in The Earned Agency to handle its global PR, as it looks to grow its international presence.
stolen goat was founded in Belgium in 2012 to provide premium cycle clothing at affordable prices.
The appointment is unusual for the cycle-wear brand, with stolen gloat operating a “lean” business model, but the team believed it needed to bring in specialists to help it increase its global profile and sales of its Autumn/Winter collection.
stolen goat’s Orkaan range will be focused on under the new brief.
Tim Bland, CEO of stolen goat, said: “Since starting the business, we have striven to go above and beyond what is expected from our customers. When I met The Earned Agency, I could see straight away that it was an agency that shared this same value.
“The team has strong experience of working with similar brands and has the enthusiasm to help us stand out in the UK and overseas to build our presence within the global cycling community.”
Neil Foster, MD of The Earned Agency, added: “stolen goat is a sector game-changer with its unique lean business proposition. We’re very excited to expand our portfolio of sports apparel clients and be working with such a forward-thinking brand to take it to the next level.”