Cycle-wear brand stolen goat briefs The Earned Agency

High performance cycle-wear brand stolen goat has brought in The Earned Agency to handle its global PR, as it looks to grow its international presence.

stolen goat

stolen goat was founded in Belgium in 2012 to provide premium cycle clothing at affordable prices.

The appointment is unusual for the cycle-wear brand, with stolen gloat operating a “lean” business model, but the team believed it needed to bring in specialists to help it increase its global profile and sales of its Autumn/Winter collection.

stolen goat’s Orkaan range will be focused on under the new brief.

Tim Bland, CEO of stolen goat, said: “Since starting the business, we have striven to go above and beyond what is expected from our customers. When I met The Earned Agency, I could see straight away that it was an agency that shared this same value.

“The team has strong experience of working with similar brands and has the enthusiasm to help us stand out in the UK and overseas to build our presence within the global cycling community.”

Neil Foster, MD of The Earned Agency, added: “stolen goat is a sector game-changer with its unique lean business proposition. We’re very excited to expand our portfolio of sports apparel clients and be working with such a forward-thinking brand to take it to the next level.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]