Smoking Gun PR wins Les Mills brief
Fitness brand Les Mills has appointed Smoking Gun PR to deliver a 12-month campaign. Les Mills workouts are licensed by 17,500 partners in 100 countries around the world and [...]
Promote PR wins ((BOUNCE)) brief
((BOUNCE)), one of the UK’s fastest growing fitness franchises, has appointed fitness PR specialist Promote PR to manage the brand’s consumer and trade PR. With over 20,000 [...]
Unity wins six-figure brief to launch STRONG by Zumba
Unity has won its first health and fitness client – STRONG by Zumba, a music-led fitness programme that combines HIIT (high-intensity interval training), bodyweight [...]
See.Saw secures trio of wins
Consumer agency See.Saw has won three new client briefs for new dance fitness brand At Your Beat, design company Riut, and lolly brand The Ice Kitchen. See.Saw will promote At [...]
Anthony Joshua-backed gym hires TLA
BXR, a members-only fitness facility backed by IBF Heavyweight Champion Anthony Joshua, has chosen The Lifestyle Agency to launch its flagship site on Chiltern Street in [...]
Gorkana meets… Running
In March, Running Fitness, the magazine for people who are passionate about running, rebranded as Running. Four months on, Gorkana‘s Ronan George catches up with [...]
Cycle-wear brand stolen goat briefs The Earned Agency
High performance cycle-wear brand stolen goat has brought in The Earned Agency to handle its global PR, as it looks to grow its international presence. stolen goat was founded [...]
Optimum Nutrition goes for Speed
Sports nutrition brand Optimum Nutrition, creator of whey protein Gold Standard Whey, has chosen Speed Communications to deliver a number of campaigns for the brand, ahead of [...]
Gorkana meets…Top Santé
Jane Druker, editor of Top Santé, on the magazine’s first interactive issue, why her readers are in their dynamic decade and how PRs can help with content. You’ve been [...]