Smoking Gun PR wins Les Mills brief

Fitness brand Les Mills has appointed Smoking Gun PR to deliver a 12-month campaign.

Les Mills workouts are licensed by 17,500 partners in 100 countries around the world and they have over 130,000 certified instructors bringing their workouts to life.

The brief is to build awareness of the brand, its classes and world leading health and fitness research as well as its online subscription services, instructor recruitment and events such as their fitness festival Les Mills Live for trade and consumer media.

Jess Romeo, marketing director at Les Mills UK, said: “We’re a fast moving, dynamic business, with lots of exciting things in the pipeline and we felt that Smoking Gun PR had the right credentials to be our trusted PR partner to help take our Les Mills brand to the next level.”

Rick Guttridge, managing director at Smoking Gun, commented: “We’ll be working closely with the Les Mills team and its fitness experts helping position them as industry experts via a PR plan that will include feature placement, expert commentary,  case studies, ambassador endorsement, trade media and journalist events.”