Redleaf hires Laura Westmacott as associate director

Redleaf Communications has strengthened its property team with the appointment of luxury, Middle East and broadcast expert Laura Westmacott as associate director.  

She will focus on the agency’s luxury residential developer clients, helping them to reach high-net-worth individuals around the world.

Previously, Westmacott was head of corporate and second-in-command at an independent Dubai-based agency, and she has worked for Bell Pottinger and Ketchum following almost 10 years as a news editor for Al Jazeera English, BBC, ABC News and APTN.

Henry Columbine, managing director of Redleaf Communications, said: “With particularly strong expertise in building brand partnerships in the luxury sector and exceptional connections in and knowledge of the Middle East, Laura brings additional skills to boost the service we offer to our high-end residential property clients.

“With the large volume of developers trying to reach high-net-worth individuals in the UK and internationally, a creative and multi-faceted approach is key to helping them achieve their business objectives.”

Westmacott added: “My role will be to oversee the strategic planning for these accounts, expanding our little black book of luxury media contacts internationally, looking for brand partnership opportunities and bringing my business development expertise to the fore, whilst always working towards supporting clients’ commercial objectives – helping to generate valuable sales leads, not just column inches.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]