The Professional Darts Corporation (PDC) brought in Threepipe to work with sports sponsorship marketing agency Earnie to support the inaugural Unibet Champions League of Darts.
Earnie and Threepipe will work together to drive ticket sales for the inaugural event, which will take place this September in Cardiff.
The Unibet Champions League of Darts will see the leading eight players from the PDC Order of Merit battle it out for a £100,000 first prize live on the BBC.
Earnie has developed a creative campaign that aims to play on the rivalry for the game, from both the players and the fans perspective. Threepipe will run an integrated digital campaign combining paid search and social advertising to reach darts and sports fans to attend the event at the Motorpoint Arena in Cardiff.
Alistair Gammell, founder of Earnie, said: “It’s great to team up with Threepipe to bring such an exciting event to life. With live crowds and TV viewing on the rise, it’s great to be part this showpiece weekend.”