Claudia Bate, who recently joined the agency as partner, will lead the Bell Pottinger team, advising Ripple as it expands into Europe and beyond.
David Patterson, director of corporate communications at Ripple, said: “We are excited to have Bell Pottinger by our side as we ramp up our global communications programme. We were immediately impressed by the team’s deep knowledge of the European fintech scene, its understanding of our business model and the creativity of its recommended strategy to help bring the Ripple story alive”.
Bell Pottinger recently revealed a marketing and comms strategy, as well as a new brand identity, for fintech start-up, CoInvestor; an alternative investments platform.
Charles Owen, the founder of CoInvestor, said: “Bell Pottinger has proved itself an invaluable strategic partner in the early stages of our company growth. We look forward to working with the team to build upon early success with both fund managers and investors, as we continue to develop our business long-term”.
Ripple and CoInvestor join a collection of fintech clients at London-based Bell Pottinger.
Bate added: “We are delighted to be working with Ripple, CoInvestor and a number of other fast growth fintech businesses. There is huge opportunity in this sector, and with our expertise and full-service offer, we are confident we can provide a market-leading service to both start-ups and established brands.”