City Year UK, a leading youth social action charity, has appointed Stand Agency to increase its profile across national and regional media, and support its growth targets.
City Year UK aims to challenge 18 to 25-year-olds to tackle educational inequality through a year of full-time voluntary service.
As mentors, tutors and role models in schools, City Year’s ‘leaders’ support pupils growing up in some of the most disadvantaged communities in the UK.
Stand, which won the account following a competitive pitch, will support City Year UK’s press office and campaign activity.
Sophie Livingstone, CEO of City Year, said: “Stand Agency stood out for being an intuitive PR agency that was accustomed to challenging key messages for charities across the UK, for all age groups.
“With such cross-generational experience we knew they were perfectly equipped to bring the message of City Year to thousands of children, teenagers and the wider society through insightful media approaches.”
Laura Oliphant, co-founder and MD at Stand Agency, added: “We’re passionate about ensuring young people are given the opportunity to develop and progress as individuals. It isn’t only a question of social mobility; it’s also about offering both City Year leaders and the young people they help a chance to give back to society and redefine the power of education , whether this be through learning soft-skills or providing the next steps in a young person’s career.
“We can’t wait to start demonstrating the impact of a service year and helping City Year UK start recruiting additional young people, schools and supporters.”