Sheppard joined KPMG in 2011, and most recently led the PR for its tax, risk consultancy and management consultancy practices. She has more than ten years of PR experience and, as head of KPMG’s press office, she will lead a team of 12 and deliver its PR strategy in the UK.
Sorrelle Cooper, head of communications at KPMG, said: “Zoe Sheppard has already established herself as a vital member of KPMG’s press team over the past five years. We cast a wide net into the market, as well as accepting internal applications, but Zoe stood out as the most skilled and creative candidate. I have every faith in her ability to maintain and grow the strong media presence the firm has established.
“Since my own appointment in January, I have been building up our communications department, in tandem with the ever-increasing demand for independent facts and clear expert opinion. We continue to hire communications professionals with experience of complex regulated markets and with skills in emerging areas such as digital.”
Sheppard added: “KPMG has strong growth plans in place for the next financial year as we advise our clients on a wide range of opportunities and challenges, including Brexit. I look forward to working with our head of communications and chairman to set our media strategy, tying it closely to the firm’s commercial ambitions.”
KPMG provides advisory, audit and tax services in the UK.