Rooster has been chosen to handle the PR for Amour, a new trade event that plans to ‘marry up’ romance travel specialists and destination wedding planners with “romantic experience providers”.
Taking place from 12 to 15 February in Venice, Italy, the three-day event is being produced by Worldwide Events, owners of travel trade shows including the Meeting & Incentive Forum and PRIVATE Luxury Forums.
As part of the event, the organisers are also launching the inaugural Love Travel Awards – which they claim is the first trade awards to recognise the most romantic hotels and venues around the world.
Rooster has been briefed to deliver a strategic PR campaign to increase awareness of Amour and the Love Travel Awards, in order to entice both buyers and sellers to take part.
Andy Price, event director for Amour and the Love Travel Awards, said: “The romance travel industry is booming, yet there are currently very few ways for buyers and suppliers in the industry to connect with one another. We devised Amour to counteract this, creating an annual event where genuine partnerships can be made. In light of this it’s fantastic to have Rooster on board as specialists in this sector to drive momentum for both Amour and the Love Travel Awards.”
James Brooke, MD at Rooster PR, added: “The B2B travel sector is an area that we have always worked in and it is innovative events such as Amour that ensure that the sector continues to innovate and grow. We’re looking forward to being a part of Amour’s success in its kick-off year.”