London Craft Week, an annual event which showcases British and international craftsmanship, has appointed Neville McCarthy Associates to handle its PR and comms strategy.
From 3 to 7 May 2017, London Craft Week will showcase “first class craftsmanship” from around the world in a series of
over 200 innovative events across the capital.
The programme will include “hidden workshops” and “secret makers” alongside renowned masters, celebrated studios, galleries and luxury brands.
Neville McCarthy’s brief involves consumer and trade media relations activity across top-tier traditional and online media.
The agency will also be handling the social media channels to include content creation and curation.
Guy Salter, chairman of London Craft Week, said: “Neville McCarthy impressed us with its strong media relations, enthusiasm for craft, and creative response to the pitch. It also demonstrated a clear understanding of the luxury lifestyle sector and has experience across a broad spectrum of UK media.”
Dominic McCarthy, MD of Neville McCarthy, added: “London Craft Week is a prestigious win for NMA. Every year London Craft Week firmly places the city centre stage as the world’s creative capital and we aim to help them build on their already considerable success.”